7 reasons why businesses like yours don’t already have a clearly articulated vision
Don’t feel bad.
You’re certainly not alone in not having found the time (or the inspiration) to clearly articulate your reason for being, despite the fact you know how vitally important it is to grow and achieve your strategic objectives.
Here are a 7 recurring themes we’ve spotted that often sit behind a business’ lack of clearly articulated vision:
The business may have struggled to connect what it does with why it does it.
The Founder, or those running the business have limited time and headspace (especially in scale-ups) to think deeply about articulating a vision.
The business may have underestimated how vital vision is for alignment, motivation and commitment across the team.
The business may have complex products, services or innovations that make it hard to distil into a simple, compelling narrative.
Leaders may face fear of being “wrong” or locking into the future too early, so avoiding a bold articulation of vision.
Leaders may be more focused on short-term execution (sales, operations, funding) than long-term direction.
Those within the business may understandably lack a wider perspective, being too close to the detail to step back and define the bigger picture.
If any of these ring true for you, get some free help with our Vision Impact Assessment.