Philosophy of ‘The Why’
At The Visioneers, we talk a lot about how vital it is to ‘start with the why’ in order to emotionally connect with an audience, whether to engage employees, attract customers or tell the world about your product, service or brand. We didn’t invent the philosophy of why but we’re in good company* in believing it to be one of the best things a business can do to elevate itself above the noise and achieve its goals.
Starting with why may sound complicated, but it isn’t. It simply means digging deep into your business and its people to uncover your vision: your reason for being.
That process may involve asking some hard questions, or at least questions you may never have considered before. Or, if you’re a founder, questions you may not have revisited since you first dreamed of changing the world with your offer.
Our Visioneering Process is designed to help identify and surface raw ingredients for a distinctive, compelling vision story that marries the ‘what’ and the ‘how’ with the ‘why’.
The philosophy of the why in summary:
When people understand what you do, you win their minds.
When they believe in why you do it, you win their hearts.
The strongest businesses do both, and that’s where powerful visions live.
At The Visioneers, we help organisations build that bridge. If that sounds interesting, why not start by getting our free Vision Impact Assessment.
